Setting Up Success

Case Study

Client

Provider

Challenge

Tasked with bringing the 2016 Rio Olympics to life by delivering as-it-happened news to a global audience, The Associated Press knew it couldn’t risk poor connectivity and call quality while onsite. To reduce mobility issues and avoid compromising great storytelling, it equipped its team with the Fuze platform so they could follow their leads wherever the story took them. 

“Having worked with Fuze since 2014, we knew we could rely on them to help us get the news out in the right way. By connecting onsite journalists to their counterparts at home and to each other, we knew we were setting the team up for success,” said Steve Moyes, Director of Technology Support EMEA/Asia. 

“We needed a superior UX to make sure that calls were made at the right place and the right time to keep track of changing schedules, facilitate introductions, and meet tight deadlines – all without having to invest in expensive hardware for local calls or excessive international dialing fees, which can quickly add up without flexible cloud-based communications. A trusted network and a seamless user experience on their own devices made the process familiar despite the foreign assignment.” AP needed a partner that understood its needs; one that could implement a swift execution strategy so they could get the story right in Rio for the rest of the world following along.

Solution

Fuze integrated with AP’s IT team to equip journalists covering the Rio Olympics with the latest mobile app. What’s more, Fuze not only enabled all local staff to keep in touch but anyone on AP’s global network with access to the app could contact staff directly with a local extension to extension call, making communication across employees seamless. As journalists spread out over the city to capture breaking news and report from the latest events, Moyes knew that the app needed to work seamlessly onsite, not only to enable real-time reporting but also to validate the investment for the organization and encourage continued adoption of the technology. 

Because the mobile app was so intuitive – with little time for training, to begin with – AP could quickly roll it out for the Rio media team with minimal instruction. Once the team installed the app, they could keep the extension and continue enjoying the benefits of a cross-device UX well after the Olympic torch was extinguished. As athletes brought home medals for their countries, AP reporters brought back a UC experience that was second to none.

Stats

Industry – News & Media

Stories Written Daily – 2,000

Photos Per Year – 1 Million

Global Locations – 263

Number of Countries – 100

Reason for Switch – Increase Connectivity and Eliminate Long Distance Fees.

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